Using the Theory of Planned Behaviour to Assess Entrepreneurship Teaching Programmes

Facing the multiplication of entrepreneurship training programmes and the increasing of resources allocated to those initiatives there is a need to develop a common framework to evaluate, compare and improve the design of those programmes that goes beyond the measure of short-term microeconomic impact. That framework should include both a set of clearly identified criteria, and a methodology to effectively measure them. The main objective of this article is to present such a framework, based on the theory of planned behaviour, and illustrate and discuss its applications through a real-life example.